Pizza Pizza
BIPARTISAN WINGS
By late-2024, both the US and Canada saw an increasingly intense divide between the Left and the Right. We saw an opportunity to bring unity to the table by launching new Bipartisan Wings by Pizza Pizza. Left Wings. Right Wings. In one box. United. Just by renaming our existing wings as Bipartisan Wings, we boosted wing sales over 40%.
CASE STUDY
ATTACK ADS
To kick off the campaign, we captured attention by parodying divisive political attack ads airing on TV. Except, ours were about chicken. Each “attack ad” was interrupted by a call for unity - in the form of our Bipartisan Wings.
