In a metaphor of our demonic winter conditions, we depicted demonic snowmen overthrowing our city, just as winter weather does every year. Luckily, the Nissan Rogue becomes the hero winter needs. "Winter Warrior" was so successful in Canada that it was picked up in the US, airing in both markets for three consecutive winters until the car model became outdated and they couldn't air it anymore. We also evolved the spot into Nissan's Conquer All Conditions campaign, which ran from 2014 until 2019.