Pizza Pizza
FIXED-RATE PIZZA
With interest rates soaring in 2022, Pizza Pizza helped Canadians take a bite out of inflation by introducing the first-ever Fixed-Rate Pizza. The campaign was so successful, it was extended through the end of 2024, selling millions of Fixed-Rate Pizzas and winning several awards.
FIXED-RATE PIZZA - LAUNCH
After the success of the original Fixed-Rate Pizza campaign in 2022-23, Pizza Pizza wanted to re-introduce the promotion for 2024 with a new fixed price, guaranteed not to change for the entire year. To kick off Fixed-Rate Pizza 2024, we took the concept to the next level by transforming Pizza Pizza into a bank.