ParticipACTION
FALL IN WITH AN ACTIVE CROWD
We all grow up being warned about the dangers of peer pressure and falling in with gangs. ParticipACTION wanted to promote the benefits of exercising in groups, so we parodied gang tropes to create a satirical pro-gang PSA campaign.
Out-of-Home & Static Social Executions
We also created this 60-second version of our “Mallwalkers” spot: