Agencies will do anything to win awards – whether it’s embellishing results, creating dogwalker campaigns, or faking entire projects. “Awards Gone Wild” pokes fun at the industry’s awards obsession by showing what would happen if other professions resorted to these same tactics to win awards. To give it some extra weight, we premiered the video at Strategy Magazine's Agency of the Year awards show. Afterwards, we launched it on YouTube where it was picked up by lots of major industry publications, like AdAge, AdWeek and Campaign. It even led to Forbes calling Zulu Alpha Kilo "the Saturday Night Live of agencies."