Scotiabank AIDS Walk for Life is a nationwide event that raises money to help Canadians living with HIV/AIDS. Most campaigns dealing with subject matter as serious as this take somber approaches, so we decided to take a left-field approach and do something lighter and more positive. By focusing on charity culture itself, we took a lighthearted jab at all the extreme things people do for charity nowadays, in contrast to AIDS Walk For Life - a back-to-basics charity where you don't have to do much to make a difference. Just walk or donate.